When should M.A.A.M techniques be applied?

M.A.A.M (Monitor, Assess, Address, Manage) techniques should be applied when a customer is rated red. This classification indicates that the customer is showing signs of potential over-intoxication or inappropriate behavior, which requires immediate intervention to ensure their safety and the safety of others.

Applying M.A.A.M techniques in this situation is critical, as it involves closely monitoring the customer's behavior, assessing the level of intoxication and its impact, and addressing any concerns in a professional manner. This proactive approach helps to manage the situation effectively, by limiting further alcohol service if necessary, ensuring that the establishment remains safe and compliant with legal and safety obligations.

Using M.A.A.M techniques when customers are behaving well or rated green does not align with their purpose, as these scenarios typically denote acceptable behavior that does not require intervention. Serving food, while important for overall management of alcohol consumption, does not trigger the need for M.A.A.M techniques unless there are signs of concern reflected in a red rating. Therefore, focusing on customers rated red ensures that measures are taken at the appropriate time to prevent issues before they escalate.