What proactive measure can help prevent intoxication in customers?

Encouraging water consumption is a proactive measure that can significantly help prevent intoxication in customers. When establishments promote the consumption of water alongside alcoholic beverages, they help keep patrons hydrated. Alcohol can dehydrate the body, leading to increased levels of intoxication. By drinking water, customers can moderate the effects of alcohol, making them less likely to drink excessively.

This approach is beneficial not only for the customer's safety but also for the overall atmosphere of the establishment. Providing water can enhance the dining or drinking experience, allowing customers to enjoy their time without becoming overly intoxicated. It's a responsible practice that reflects a commitment to customer well-being, encouraging a safer drinking environment.

Options that involve discounts on drinks, allowing unlimited refills, or serving only alcoholic shots promote increased alcohol consumption, which could lead to quicker intoxication and associated risks. These choices do not support moderation and care for customer health, making them less effective compared to encouraging water consumption.