What is the primary purpose of the TAM Card?

The primary purpose of the TAM Card is to educate and train business owners and their employees on responsible alcohol service and management practices. This training is essential in ensuring that those serving alcohol are well-informed about the legal responsibilities, the effects of alcohol, and effective techniques for preventing overconsumption and underage sales. By equipping employees with this knowledge, the TAM program aims to promote a safe environment for patrons and to reduce alcohol-related incidents.

Focusing on education and training helps facilitate better decision-making in the context of alcohol service, which is critical for maintaining compliance with local laws and regulations, ultimately leading to a more responsible and successful business operation. This emphasis on education is fundamental in creating a culture of responsible alcohol consumption within establishments.