What does M.A.A.M stand for in alcohol management?

The acronym M.A.A.M. in the context of alcohol management stands for "Move the alcohol, Attitude must be friendly, Assert the law, Move on." This option emphasizes a proactive and responsible approach to handling alcohol service and management.

The phrase "Move the alcohol" suggests ensuring that alcohol is safely managed and that the environment is secure, indicating a need for physical control over how alcohol is presented and accessed. "Attitude must be friendly" acknowledges the importance of maintaining a positive and welcoming demeanor while managing alcohol service, which can help foster good relationships with patrons and promote responsible drinking. "Assert the law" highlights the critical role of understanding and enforcing alcohol regulations to prevent illegal sales and ensure compliance with local laws, ultimately protecting both patrons and the establishment. Lastly, "Move on" encourages staff to remain aware and observant but also to avoid dwelling on a situation or letting it escalate, promoting a smooth and safe service environment.

This comprehensive understanding of M.A.A.M. provides valuable guidelines for alcohol management professionals, ensuring they maintain a balance between customer service and responsible alcohol management practices.