How can listing drink specials impact alcohol consumption?

Listing drink specials can lead to increased consumption and over-serving because such promotions often entice customers to order more drinks than they might otherwise. Specials can create a perception of greater value, making guests feel encouraged to take advantage of these prices, which can result in them drinking more than they originally planned. This can be particularly prevalent during happy hours or when special discounts are offered on high-alcohol-content drinks.

Customers are often motivated by cost savings, which can overshadow their awareness of how much they are consuming. This increase in consumption heightens the risk of over-serving, where patrons may be served more drinks than is safe or responsible, leading to potential negative effects like impaired judgment and over-intoxication. Therefore, while drink specials can attract customers and boost sales, they also carry the risk of promoting excessive drinking behavior.